Mexico Sportswear Market Size, Share, Trends and Forecast | 2034

Business Mar 7, 2025 22 Add to Reading List

Mexico Sportswear Market Outlook

The Mexico sportswear market size is projected to grow at a compound annual growth rate (CAGR) of 5.2% between 2025 and 2034. This growth is driven by the rising prevalence of obesity and increasing health-consciousness in Mexico. As more individuals focus on improving their physical health, there is a growing demand for sportswear, which includes footwear, apparel, and wearables. The shift towards a more active lifestyle, combined with the availability of global and local sportswear brands, is further propelling the market. This market growth is also supported by rising disposable incomes and the growing participation in sports and fitness activities.

Mexico Sportswear Market Trends

Several key trends are shaping the Mexico sportswear market:

Health and Fitness Awareness: As the prevalence of obesity continues to rise in Mexico, there is an increasing focus on physical health and fitness. This has led to greater participation in sports and fitness activities, driving demand for sportswear products such as activewear, footwear, and fitness accessories.
Fashion and Functionality: Sportswear has evolved from purely functional gear to a fashion statement. With the growing interest in athleisure and lifestyle clothing, consumers are looking for stylish yet functional sportswear that can be worn both for workouts and casual outings. This trend is influencing brands to offer products that cater to both fitness and fashion needs.
Increasing Popularity of Wearable Fitness Technology: The rise of wearable devices such as fitness trackers, smartwatches, and heart rate monitors is creating a new sub-segment within the sportswear market. As more consumers seek to track their physical activity and health metrics, demand for fitness wearables is growing.
E-commerce Growth: Online shopping has become increasingly popular in Mexico, driven by convenience, competitive pricing, and access to a wider variety of sportswear brands. E-commerce platforms are helping consumers find the latest sportswear products from international and local brands.
Sustainability and Eco-Friendly Products: As environmental concerns grow, there is an increasing demand for sustainable and eco-friendly sportswear products. Many sportswear companies are focusing on reducing their environmental impact by using recycled materials and adopting eco-friendly manufacturing processes.

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Mexico Sportswear Market Growth

The Mexico sportswear market is expected to experience strong growth due to various factors:

Health Consciousness and Fitness Trends: With an increasing number of people becoming aware of the importance of regular exercise and maintaining a healthy lifestyle, the demand for sportswear is expected to grow. Consumers are opting for comfortable, durable, and stylish sportswear to engage in activities such as running, gym workouts, and recreational sports.
Government Initiatives and Public Health Campaigns: In response to the rising obesity rates, the Mexican government is promoting initiatives aimed at improving public health and encouraging physical activity. These initiatives contribute to the demand for sports and fitness products, including sportswear.
Rising Middle-Class Population: As Mexico’s middle class continues to expand, there is greater spending power among consumers. With disposable income rising, more people are investing in sportswear, particularly premium and branded products that offer high performance and quality.
Technological Advancements in Sportswear: Technological innovations in sportswear, including moisture-wicking fabrics, breathable materials, and advanced footwear technology, are enhancing the performance and comfort of sportswear. These innovations are attracting more consumers, further boosting market growth.

Mexico Sportswear Market Segmentation

The Mexico sportswear market is segmented by product type, end user, distribution channel, and region. This segmentation provides a clearer view of consumer preferences and key growth drivers across different sectors.

Breakup by Product Type

Footwear: Footwear remains a dominant product segment in the Mexico sportswear market. Running shoes, training shoes, and specialized footwear for various sports are highly demanded. As fitness activities such as running and gym workouts gain popularity, the demand for sports footwear is expected to rise. Innovations in shoe design, comfort, and performance features are key drivers in this segment.
Apparel: Sports apparel, including athletic wear such as leggings, t-shirts, tracksuits, and shorts, is witnessing steady growth. Consumers are increasingly looking for apparel that provides comfort, flexibility, and performance enhancement. The rise of athleisure, where sportswear is worn outside of workout sessions, is further boosting this product category.
Wearables: Wearable devices such as fitness trackers, smartwatches, and health-monitoring devices are a growing segment within the sportswear market. These devices help consumers track their fitness progress, monitor health metrics, and provide feedback on performance, making them an essential part of the active lifestyle trend.

Breakup by End User

Men: The men’s segment is one of the largest in the sportswear market in Mexico. With an increasing number of men engaging in sports and fitness activities, demand for athletic shoes, workout apparel, and fitness wearables is on the rise. Men are also increasingly adopting athleisure wear, which is driving the growth of the category.
Women: The women’s segment is growing rapidly, driven by a rising focus on fitness, health, and fashion. Women’s sportswear is experiencing growth not only in the gym and fitness sectors but also in the athleisure and lifestyle categories. Brands are offering a wider range of styles, colors, and designs to cater to this growing demand.
Children: The demand for children’s sportswear is growing due to the increasing focus on physical activities for kids. With more emphasis on childhood fitness and the increasing popularity of kids’ sports leagues, the children’s segment is expected to grow, especially in categories like activewear, shoes, and accessories.

Breakup by Distribution Channel

Online: Online sales of sportswear are on the rise, driven by the convenience of shopping from home, competitive prices, and access to a broader selection of products. E-commerce platforms, both global and local, are providing consumers with easy access to premium sportswear brands and a wide range of options. The growing trust in online shopping is fueling the demand for sportswear through this channel.
Offline: Offline sales, primarily through physical retail stores, remain an important part of the sportswear market. Sportswear stores, department stores, and specialty outlets continue to attract customers who prefer to try products before purchasing. The in-store experience allows consumers to interact with products and gain a sense of the quality and fit, particularly in footwear.

Breakup by Region

Baja California: Baja California is an important market due to its proximity to the U.S. border, which influences both the availability of sportswear products and the lifestyle of its residents. The growing fitness culture in the region is driving the demand for sportswear, especially in cities like Tijuana.
Northern Mexico: Northern Mexico is one of the fastest-growing regions for sportswear sales. With a large population and increasing interest in fitness and sports activities, this region sees high demand for both athletic apparel and footwear. The region benefits from a higher per capita income, which supports the purchase of premium products.
The Bajío: The Bajío region, including states like Guanajuato and Querétaro, is seeing an increase in the sportswear market due to urbanization and rising health-consciousness. The growing middle class and an increasing number of gyms and fitness centers contribute to the demand for sportswear in this region.
Central Mexico: Central Mexico, including the capital city of Mexico City, remains a key market for sportswear. As one of the most populous regions, Central Mexico has a large consumer base, and fitness trends are rapidly catching on, with both the apparel and footwear segments performing well.
Pacific Coast: The Pacific Coast, with its active lifestyle and coastal communities, is also witnessing growth in the sportswear market. The demand for outdoor and water sports-related apparel is high, particularly in areas like Jalisco and Guerrero.
Yucatan Peninsula: The Yucatan Peninsula is seeing growth in sportswear demand, particularly in cities like Mérida, where fitness and health trends are becoming more popular. The region’s tropical climate also drives demand for light, breathable sportswear.

Mexico Sportswear Market Key Players

Under Armour, Inc.: Under Armour offers a wide range of performance-oriented sportswear products, including footwear, apparel, and accessories. The brand is well-established in the activewear market and continues to innovate with new technologies.
Adidas AG: Adidas is one of the leading sportswear brands in Mexico, offering a diverse range of footwear, apparel, and wearables for various sports.
Reebok International Limited: Reebok is known for its high-quality fitness apparel, shoes, and accessories, catering to both men and women.
H&M Hennes & Mauritz AB: H&M offers affordable sportswear and athleisure options, providing consumers with stylish and functional apparel for fitness and casual wear.
PUMA SE: PUMA offers a wide range of sportswear and footwear products, emphasizing comfort, style, and performance.
Fila Holdings Corp.: Fila is a key player in the Mexican sportswear market, providing high-quality athletic footwear and apparel for both fitness enthusiasts and casual users.
Columbia Sportswear Company: Columbia focuses on outdoor sportswear and activewear, with an emphasis on durability and comfort.
PVH Corp.: PVH owns popular brands like Calvin Klein and Tommy Hilfiger, which offer high-end sportswear products.
Decathlon USA LLC: Decathlon is known for its wide range of affordable sportswear and fitness equipment, catering to a broad consumer base.
Gymshark Limited: Gymshark has a strong presence in the fitness apparel segment, providing stylish, high-performance activewear for both men and women.
Others: