Top Tips for Creating Restaurant Signage That Customers Notice

The first step in a busy restaurant is getting a client to look up. No matter what type of eatery you have, whether a quick-service restaurant or a sit-down restaurant, your signage can be the most effective first impression. As digital displays are becoming standard, now more than ever, signage design must not only inform but engage. These are some of the best suggestions on how to design restaurant signage that people see and recall.

1. Bold, easily readable Fonts Use

Legibility begins great signage. There should be no use of script or fancy fonts that are not easily readable at a distance. Apply clear, strong fonts that can be applied on restaurant television menus and can be adjusted to fit in different screens. You may want to consider font combinations on the headings and subtext that are readable, yet also expressive.

2. Include Quality Photos

Eyes are the first to eat. Put the bright, salivating pictures of your top-selling meals on your electronic displays. The templates used by restaurants in digital signage usually have pre-built image slots that take full advantage of them. Stay away from stock pictures that do not serve your food and make sure that the lighting and clarity is professional and clear.

3. Wise Use of Motion

TV menus in restaurants can give animations, or slight transitions, to attract attention and point out promotions or time-limited offers. But excessive motion is distracting. To enhance the dynamicity, albeit comfortable viewing experience, use animation minimally, such as fading in a daily special.

4. Make Your Message Short and Sweet

Customers will only view your signage for a few seconds. Do not have crowded screens. Keep it simple: name of the dish, price and brief description. Your restaurant digital signage templates will help you to cleanly organize the content and provide the most important things with the focus they need.

5. Upsells and Highlights

Rotate through daily specials, combo deals and seasonal items using digital screens. Smart signage can be scheduled to display breakfast menu in the morning and dinner specials in the evening. This does not only keep things fresh, but it also assists in increasing the average ticket size by making calculated upselling.

6. Make Your Brand Colors Consistent

Use the same brand on all the signs. Your TV menus in the restaurant must resonate with the look and feel of your brand including colors, fonts, logos and tone of voice. Uniformity creates credibility and makes customers identify your establishment, even when a glance is taken.

7. Test and Update Frequently

Digital signage provides you with the freedom to test. Try various restaurant digital signage templates and find out which layouts receive the best response. Rotate pictures, test new callouts and monitor the outcomes to keep enhancing your in-store visual marketing.

Good signage is not just decoration, but a selling device. By using the best-designed restaurant TV menus and carefully selected digital signage templates, you can not only improve your customer experience, promote your most profitable products, but also establish a better connection with the visitors to your restaurant.