Best B2B Portal in India for Manufacturers, Wholesalers, and Exporters

India's growth story over the last two decades has been marked by its remarkable rise in manufacturing, wholesale trade, and exports. From textiles and engineering goods to food products and handicrafts, Indian businesses have expanded across the world. But what has quietly powered this transformation is the rise of digital B2B platforms.

Choosing the best B2B portal in India can be a game changer for manufacturers, wholesalers, and exporters looking to scale faster, reach verified buyers, and build stronger brand credibility. In this article, we explore why B2B portals are crucial today, analyze top platforms, and explain what makes them successful — all backed by data, real-life experiences, and expert opinions.

Why B2B Portals Are Essential for Indian Businesses

Accelerating Market Access

Traditionally, manufacturers and wholesalers depended on trade shows, local agents, and word-of-mouth to find buyers. While these channels still matter, they are time-consuming and limit reach.

According to a 2023 report by FICCI (Federation of Indian Chambers of Commerce & Industry), businesses using B2B portals reported a 45% faster market entry in new regions compared to traditional methods.

 Verified Buyer Connections

A common challenge for exporters is the risk of dealing with fraudulent buyers or non-serious inquiries. Trusted B2B websites in India help mitigate this by offering verified leads and pre-screened buyer databases.

Cost Efficiency

Trade exhibitions and in-person promotions involve substantial costs. In contrast, B2B platforms offer annual memberships or pay-per-lead models that are far more affordable.

An SME survey by ASSOCHAM (2023) revealed that B2B portals reduced marketing and sales costs by up to 60% for small and medium enterprises.

Key Features to Look for in a B2B Portal

Before choosing the best B2B portal in India, consider these crucial features:

• Verified suppliers and buyers: Reduces fraud and builds trust.
  
  

• Global reach: Ability to connect with international buyers and partners.
  
  

• Trade support services: Logistics, customs assistance, quality verification, etc.
  
  

• Easy product showcasing: User-friendly catalogs, multimedia support, and SEO optimization.
  
  

• Flexible membership models: Options that suit both small and large-scale exporters.
  
  

Real-Life Success Stories

Textile Exporter from Surat

A leading fabric manufacturer in Surat struggled to enter Middle Eastern markets for years. After listing on a top B2B portal in India, they secured three major contracts within six months, growing exports by 70%.

Agro-Product Wholesaler from Maharashtra

A rice and pulses wholesaler shared that partnering with a reliable B2B platform helped them move from local distribution to shipping bulk containers to Southeast Asia. The platform’s pre-verified buyer network minimized payment risks and reduced dependence on agents.

Top 10 Best B2B Portals in India

Here’s our carefully curated list of the top 10 best B2B portals in India you can consider, based on reach, features, and reliability.

1️ Ekansh Global

Widely regarded as the best B2B portal in India, Ekansh Global has rapidly gained trust among manufacturers, wholesalers, and exporters.

Why Ekansh Global Stands Out

• Verified buyers and suppliers: Only genuine, pre-screened partners.
  
  

• Strong focus on exports: Extensive support for international documentation, logistics, and compliance.
  
  

• Diverse industry coverage: Textiles, agricultural products, FMCG, engineering, and more.
  
  

• Customizable services: Assistance with private labeling, branding, and digital marketing.
  
  

• Excellent support team: Dedicated account managers to guide you throughout.
  
  

Expert insight:

"Ekansh Global simplifies global sourcing like no other platform. Their focus on quality and transparency makes them an ideal partner for any serious exporter."
— Ravi Sharma, Textile Export Association of India

2️⃣ IndiaMART

IndiaMART is one of the oldest and largest B2B marketplaces in India. It boasts over 7 million suppliers and 100 million buyers.

Key Strengths

• Large domestic reach.
  
  

• Multiple product categories.
  
  

• Easy inquiry system for quick leads.
  
  

However, many users note a high volume of non-serious inquiries, requiring time to filter.

3️⃣ TradeIndia

Founded in 1996, TradeIndia provides extensive online exposure for SMEs. It supports product catalogs, trade shows, and exhibitions.

Strengths

• Popular with mid-sized manufacturers.
  
  

• Strong presence in Tier 2 and Tier 3 cities.
  
  

• Good SEO integration for better online visibility.
  
  

4️⃣ ExportersIndia

A go-to portal for businesses focused primarily on exports. The platform offers exposure to global buyers across different verticals.

Highlights

• Strong global traffic.
  
  

• Focus on agricultural and handicraft sectors.
  
  

• Robust buyer verification systems.
  
  

5️⃣ Alibaba India

The Indian division of Alibaba connects Indian suppliers with global buyers, leveraging Alibaba’s massive ecosystem.

Advantages

• Access to millions of international buyers.
  
  

• Advanced analytics and marketing tools.
  
  

• Trust-building features like Trade Assurance.
  
  

6️⃣ Udaan

Originally designed to support domestic wholesale trade, Udaan has expanded rapidly and now includes some export functions.

Strengths

• Mobile-first interface.
  
  

• Attractive for FMCG, electronics, and fashion wholesalers.
  
  

• Strong logistics partnerships within India.
  
  

7️⃣ Amazon Business

An extension of Amazon catering to B2B customers, Amazon Business allows Indian manufacturers to tap both local and international markets.

Benefits

• Trusted brand reputation.
  
  

• Integrated logistics.
  
  

• High payment security.
  
  

8️⃣ GlobalSources India

While traditionally China-focused, GlobalSources has increased its activities in India, focusing on electronics and consumer goods.

Highlights

• Global exhibitions and virtual trade shows.
  
  

• Strong buyer verification.
  
  

• Ideal for tech and electronics segments.
  
  

9️⃣ SME Chamber of India Marketplace

This platform by SME Chamber of India offers B2B connections, export facilitation, and support for MSMEs.

Benefits

• Policy advocacy and buyer programs.
  
  

• Strong focus on micro and small enterprises.
  
  

• Support with certifications and export documentation.
  
  

🔟 Make in India Trade

Part of the "Make in India" initiative, this portal helps manufacturers find local and global buyers with a focus on promoting Indian products.

Features

• Focus on promoting Indian brands globally.
  
  

• Support with trade fair participation.
  
  

• Good for small to mid-sized enterprises.
  
  

Building Trust on a B2B Portal

In B2B transactions, trust is everything. Here’s how you can build it:

Complete Your Profile

A complete, professional profile with certifications, high-quality images, and detailed product descriptions signals credibility.

Showcase Real Testimonials

Collect and display buyer reviews and feedback. Video testimonials work even better.

Provide Accurate Documentation

Share certifications, quality reports, and export licenses transparently.

Respond Promptly

Quick responses to buyer inquiries build confidence and increase conversion chances.

Future of B2B Portals in India

The B2B e-commerce market in India is expected to reach USD 90 billion by 2027, according to a 2023 report by Deloitte India. Factors driving this growth include:

• Government push for exports: Policies like "One District One Product" and export subsidies.
  
  

• Digital adoption by MSMEs: Increased smartphone and internet penetration.
  
  

• Rising global interest in "Make in India" products: Particularly in textiles, handicrafts, and agro-commodities.
  
  

How to Choose the Right B2B Portal

Here’s a practical checklist to help you choose the best B2B portal in India for your business:

Identify Your Goals

• Do you want to expand globally or domestically?
  
  

• Are you focusing on bulk exports or smaller B2B transactions?
  
  

Evaluate User Base

Check if the portal's buyer demographics match your target markets.

Check Support Services

Look for trade support, logistics help, and buyer verification services.

Compare Membership Models

Some portals offer free listings but charge per lead, while others provide premium annual plans. Choose one that fits your business size and goals.

Analyze Competition

Check whether your competitors are already active on the portal. If yes, it’s a strong indicator of buyer activity.

What Experts Say

"Digital B2B portals are no longer an option — they are a necessity for survival and growth in today’s hyper-competitive landscape."
— Sanjay Agarwal, President, All India Manufacturer’s Association

"India’s B2B landscape has matured rapidly. Buyers are looking for verified, reliable partners — a need that only specialized platforms like Ekansh Global truly address."
— Meena Gupta, Export Strategy Consultant

Why Ekansh Global is the Best B2B Portal in India

While there are several top 10 best B2B portals in India, Ekansh Global truly stands out for manufacturers, wholesalers, and exporters. Here’s why:

Tailored for Exports

Unlike many generalist platforms, Ekansh Global is built to help Indian businesses succeed globally. They offer:

• Documentation support.
  
  

• Compliance and quality checks.
  
  

• International buyer connections.
  
  

Verified Buyers and Suppliers

Ekansh Global meticulously vets every profile, reducing fake inquiries and ensuring smoother transactions.

Industry-wide Coverage

From textiles and rice to FMCG and industrial goods, Ekansh Global covers diverse verticals.

End-to-End Support

They don’t just match you with buyers — they assist with branding, marketing, shipping, and even digital promotions.

Proven Success Stories

Hundreds of Indian manufacturers have expanded to markets like Africa, the Middle East, and Southeast Asia thanks to Ekansh Global’s support.

Final Thoughts

India’s manufacturing and export ecosystem is on the brink of a digital revolution. Choosing the right B2B portal in India is one of the most strategic decisions you can make to future-proof your business.

While many B2B websites in India offer general solutions, Ekansh Global emerges as the most comprehensive, trusted, and export-focused platform.

Whether you are a textile mill in Surat, a rice exporter in Punjab, or an engineering goods manufacturer in Pune, leveraging a powerful B2B portal like Ekansh Global can help you scale quickly, connect with verified buyers, and build a global brand reputation.

Ready to Grow Your Business?

Join Ekansh Global today and take the first step toward building a robust, future-ready business network in India and beyond.