Lingerie Market Soars to USD 92.14 Billion by 2032 Driven by Brands Like Victoria’s Secret and Calvin Klein

This report provides a thorough examination of the Lingerie Market, offering valuable insights for investors, stakeholders, and industry observers. It delves into Market size, segmentation, key drivers and restraints, and emerging trends, providing a clear picture of the industry's current state and future trajectory. Beyond simply stating the factors, this analysis explores how these factors are likely to influence the Market.

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Research Methodology and Report Scope:

Our research methodology combines rigorous primary and secondary research techniques. A bottom-up approach is employed for Market sizing, while secondary sources, including company annual reports and financial statements, are used to identify key Market players. We conduct in-depth interviews with industry experts, thought leaders, business owners, and Marketing specialists to gather firsthand insights. This multi-faceted approach ensures the accuracy and depth of our analysis. The scope of the report encompasses a global perspective, with regional deep dives to understand Market nuances across different geographies.

Regional Market Insights:

The report features a comprehensive regional analysis, highlighting dominant regions and identifying high-growth potential areas for Lingerie. We analyze Market share, penetration rates, and growth trajectories in key regions, providing a granular understanding of regional Market dynamics. This includes an assessment of specific regional challenges and opportunities.

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Lingerie Market Segmentation:

by Product

Bra
Knickers and Panties
Loungewear
Shapewear
Other

Bras, Knickers and Pants, Loungewear, Shapewear, and Others are the product-based market segments. In 2024, the bra held the biggest market share and controlled the lingerie industry. When wearing a bra, the breasts are raised. Wearing bras improves posture and helps avoid back pain, spine issues, and general clothing concerns. The availability of fabric and ongoing technical developments have allowed designers to continue dominating the market while producing inventive things.

by Material

Cotton
Satin/Synthetic Silk
Woollen
Polyester
Velvet
Others

by Price

Low
Medium
High

by Distribution Channel

Offline
Supermarket/Hypermarket
Specialty Stores
Multi Brands Stores
Online
E-commerce
Company-owned Website

The online segment accounted for the greatest portion of the lingerie market in 2024, according to the Distribution Channel, and is anticipated to continue to dominate the market at the end of the forecast period. Companies like Myntra, Jabong, Amazon, Nykaa, Shyaway, Elitify, Ajio, Journelle, Cosabella, Aerie, Adore Me, and Thirdlove are collaborating with online retailers and creating their own e-portals in order to reach a wider audience. Zivame.com, Clovia.com, Jockeyinternational.com, Victoriasecret.com, and hunkemoller.com are some of the companies that have their own websites or internet portals. In 2017, Amazon partnered with two prominent lingerie businesses, Arabelle and MAE, to offer their products. Throughout the forecast period, these are the main factors propelling this segment's expansion in the global market.

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Lingerie Market Major Players:

1. Hanes brands Inc (US)
2. Fruit of the Loom (US)
3. Jockey International (US)
4. Lise Charmel (US)
5. Venies (US)
6. Victoria’s Secret (US)
7. Gap, Inc. (US)
8. Bare Nessities (US)
9. Calvin Klein (US)
10. Triumph International (Germany)
11. Nubian Skin (UK)
12. Calida (Switzerland)
13. Hunkemoller (Netherlands)
14. Wacoal Holdings (Japan)
15. Uniqlo Co., Ltd. (Japan)
16. Aimer Group (China)
17. Mani Form (China)
18. Embry Form (China)
19. Ordifen (China)
20. Oleno International Company Ltd. (China)
21. Cosmo-lady (China)
22. Essentie (HongKong)
23. Hoplun Group (Hong Kong)
24. Hop Lun Limited (Hong Kong)
25. MAS Holdings (Shri Lanka)

Key Questions Addressed:

• What are the key factors driving and restraining the Lingerie Market? 
• What is the current Market size and what is the projected Market size by 2032? 
• Which regions offer the most lucrative opportunities for Lingerie?
• Who are the leading players in the Lingerie Market and what are their competitive strategies? 
• What are the emerging trends shaping the future of the Lingerie Market? 

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Key Offerings:

• Historical Market Data and Competitive Landscape: Provides a baseline for understanding Market evolution.
• Historical Pricing Trends and Regional Price Analysis: Offers insights into pricing dynamics and regional variations.
• Market Size, Share, and Forecast by Segment: Provides detailed projections for each segment, allowing for targeted planning.
• Market Dynamics (Drivers, Restraints, Opportunities, and Trends) by Region: Offers a nuanced understanding of regional Market dynamics.
• In-depth Market Segmentation with Sub-segments and Regional Analysis: Enables precise Market targeting.
• Competitive Landscape with Key Player Profiles and Strategic Analysis by Region: Provides insights into competitive dynamics.
• Competitive Benchmarking of Key Players by Region: Facilitates competitive analysis.
• Comprehensive PESTLE Analysis: Examines the political, economic, social, technological, legal, and environmental factors impacting the Market.
• Porter's Five Forces Analysis: Assesses the competitive intensity and attractiveness of the Market.
• Value Chain and Supply Chain Analysis: Provides insights into the flow of goods and services within the Market.
• Legal and Regulatory Landscape by Region: Offers guidance on navigating regulatory complexities.
• Identification of Lucrative Business Opportunities with SWOT Analysis: Helps identify potential areas for investment and growth.
• Strategic Recommendations: Provides actionable insights for decision-making.

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